YouTuber PewDiePie Is More Liked Than LeBron James Among Gen Z Males, Study Finds
Controversial YouTube creator PewDiePie has the same name recognition as NBA superstar LeBron James among young males in the U.S., but actually has higher favorability rating, <i>Variety</i> reports. These results come from a new study released by Morning Consult that surveyed Gen Z and Millennials to gauge their feelings about internet influencers. The study drew on interviews with over 2,000 young Americans between the ages of 13-38. For Gen Z, major influencers were found to be as well-known as mainstream celebrities, and sometimes even better known — only one celebrity, Justin Bieber, was better known than PewDiePie. Among Gen Z females, YouTuber Shane Dawson was better known than tennis star Serena Williams or actress Jennifer Aniston, although Beyoncé and Zendaya had the highest favorability and name-recognition ratings with them. The survey also found that young Americans trust influencers more than celebrities as brand spokespeople.