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TWITTER REACTS AS MILLIE BOBBY BROWN LAUNCHES VEGAN, CRUELTY FREE BRAND

Watch your back, Kylie Jenner! The 15-year-old Millie Bobby Brown is launching her own line of products, with a decidedly Gen Z friendly twist: it will be cruelty free and vegan.

Named Florence by Mills, it will offer makeup and skincare. She wrote on Instagram: "So here it is, florence by mills. literally the love of my life, i cant begin to explain the love i have for this and how hard but crazy excited i was to create it. 2 years of creating a beauty and skincare brand jeez... that's a long time to keep a secret but now i can finally share the news with u all !! thanks for all the love and support you guys give me every single day, ohhh and also follow @florencebymills ily."

She talked to WWD about the inspo, explaining there just wasn't anything that worked for where she was in life: "I guess I could never find anything that I liked to put on my face and it felt good. I'd take off my makeup and boom, another pimple would appear. There are multiple different products I've put on that weren't good for me. Some of those were anti-aging, and I was 10 years old."

While many much older fans admitted they were psyched to "scoop up the line," others reacted with horror, and said that "a 15-year-old" shouldn't be creating her own makeup line, no matter who she is.