It doesn’t get more meta than this. Ryan Gosling visited a Toronto coffee shop that had garnered Internet fame for its cutouts of ... Ryan Gosling. Grinder Coffee kicked off a 10-day Twitter campaign on September 3rd in the hope of getting Gosling to visit while he was in town for the Toronto International Film Festival.
Grinder’s Twitter account posted shots of a faux-Gosling enjoying coffee at the café and touring other Toronto hot spots. Each tweet also included info on why he should visit Grinder.
"Looks like our man is in town and ready for some coffee. Just to let you know #ryangosling we pay for half your Uber ride," Grinder Coffee tweeted as Gosling attended the red carpet premiere of First Man at TIFF.
Gosling got wind of the campaign and showed up in the flesh the next day, even posing for a photo with owner Joelle Murray. She told reporters that Gosling’s mother had encouraged him to stop by.
Last year, Grinder tried to get Idris Elba to stop by, to no avail … which in a tweet following Gosling’s visit, Murray was quick to drag Elba for.