Kylie Jenner Moves to Trademark “Rise & Shine” After Viral Singing Clip
First, Kylie Jenner took a simple phrase–“rise and shine”–and made it go viral. Now, she’s trademarking it. After a clip went viral of Jenner singing those three words to daughter Stormi during a video tour of her Kylie Cosmetics office, The Blast reports that the makeup mogul has now applied for multiple trademarks on the phrase–as well as the intentional misspelling, “Riiise and Shiiine.” According to her trademark application, Jenner plans on slapping the phrase on clothing and cosmetics products. Since the clip went viral, Jenner has started selling “Rise and Shine” sweatshirts for $65 each.