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KIM KARDASHIAN APOLOGIZES FOR USING R-WORD

Kim Kardashian’s costume as beach bombshell Pamela Anderson sparked controversy, but not for the reason you might think. She and BFF Jonathan Cheban dressed up for Kendall’s Halloween bash as Pam and her ex Tommy Lee. But no one "knew who we were," Kim noted in Instagram Stories.

No big deal, but then Kim told her pal and former assistant Stephanie Shepherd that it was "retarded" that no one knew who they were, and Twitter freaked, calling the term "offensive" and demanding an apology. It wouldn’t be the first time a KarJenner sister got into hot water for using the controversial word. Khloe used the word on Instagram in July and later apologized.

Kim apologized too. She told The Blast: "I want to apologize for what I said in a recent video post that is inappropriate and insensitive to the special needs community. I try to learn from my mistakes and this is one of those times."

She added, "Please know that my intention is always pure, and in this case, it was a mistake. I’m sorry."

BREAKING FTC RULES?

The KarJenner sister can always grab a few headlines with a few scantily clad Instagram posts, but another one of their Halloween costumes had many wondering if they were breaking some laws.

As Kim posted on her page, she and her sisters not only dressed up as Victoria’s Secret angels, they dressed up as Brand Official Angels. But there were none of the requisite #paid #ad hashtags, which left some scratching their heads.

The Hollywood Reporter did some digging and a rep for the sisters told them it "was not a paid sponsorship. The girls "did it just for fun." But, as THR pointed out, VS issued a press release on their outfits.

"The sisters are clad in wings from the Victoria’s Secret Fashion Show runway, and Kylie can be seen in the bodysuit Candace Swanepoel wore during the 2015 Victoria’s Secret Fashion Show," the release read in part, and then linked to all the merchandise the family is wearing in their Instagram posts. Also, late in the day Thursday, Kendall was confirmed as one of the official Victoria's Secret Angels for the 2018 show.