Kid Cudi Confirms He’s Designing His Own Adidas Line in Instagram Post
Kid Cudi and Adidas are working on a collaborative line together, the rapper officially confirmed Sunday in an Instagram post. Rumors about the joint line–which The Fader reports will include both footwear and clothing–started circulating when posters of the collection’s logo appeared in New York City and Los Angeles. Over the weekend, the rapper shared the same logo image to his Instagram, which appears to be a cartoon head with a small planet earth embedded in the forehead. He captioned it “@adidasoriginals.” This will mark Cudi and Adidas’ second collaboration together after 2018’s “Asterisk Collective” project, which consisted of sneakers and a mental health awareness campaign.