Gwyneth Paltrow’s lifestyle company, Goop has agreed to pay $145,000 in civil penalties. Prosecutors in eight California counties jointly announced the settlement on Tuesday after a task-force investigation found some of the health claims were unfounded.
The settlement involves advertisements stating that by female insertion, Goop’s Jade Egg and Rose Quartz Egg could balance hormones, regulate menstrual cycles and improve bladder control. In addition to the penalty, the company will provide refunds to customers who ask.
The settlement acknowledges no liability on the company’s part and addresses only advertising, not the products themselves. The statement says there is honest disagreement between the sides, but Goop wanted to settle the matter quickly and amicably.