Supermodel Bella Hadid posted a shot on Instagram over the weekend that appeared to be an attempt to pre-emptively silence body-shamers as she prepares to strut her stuff in the Victoria’s Secret Fashion Show. #EpicFail, as the kids say.
Hadid shared a shot of behind-the-scenes fittings writing, "I can't wait for you to see all of the beautiful outfits. I'm so grateful to be a part of the show again, feeling happier and healthier than ever."
The photo featured Hadid in knee-high boots and black lingerie. Critics were quick to point out her "skin and bone" appearance.
Wrote one: "Skin and bone…I have nothing against being slim but this is unhealthy on so many levels. Shame on @VictoriasSecret for encouraging and promoting this totally unrealistic image. We must put an end to the concept of looks = value."
Another wrote, "I will never understand why bones protruding through skin is considering beautiful."
Hadid did not respond directly to critics, but she did add a line to her caption: "All body types are different and react differently to a great workout routine and a healthy diet."
Then on Monday, she doubled down on her subtle body-shaming blowback by posting an Instagram Story that included shots from an airplane with snacks: chicken tenders, French fries, M&Ms and White Castle.
While there was plenty of shade, there was sun too, with Zoe Kravitz, Yolanda Hadid, Kylie Jenner and Yara Shahidi either "liking" the picture or posting upbeat comments.
The show is set to air December 2nd at 10 p.m on ABC.